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Podcast #329: The Dorito Effect: The Surprising New Truth About Food and Flavor.

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Guest: Mark Schatzker I’m almost ashamed to say this. But there’s a very good chance that a real foodie like me has never actually tasted real food. And there’s a strong possibility that you haven’t either. Check this out… Back in March of 1948, a man by the name of Doc Pierce offered a prize of $10,000 to the person who could breed what he called The Chicken of Tomorrow. This “perfect” large-breasted chicken would be judged on how fast it grew, how feed-efficient it was, and how closely it resembled wax models created by Pierce himself. But Pierce and his judges ignored one important thing… Flavor. The result: an almost-flavorless bird (The Bird of Today) that, according to famed chef Julia Child, “tastes like the stuffing inside a teddy bear and needs strong dousings of herbs, wines, and spices to make it at all palatable.” On my way to New York a couple weeks ago, while on a layover in Kansas City, I ordered a plate of barbecue chicken, stripped it of its sauces and flavorings, and found that Julia was right. My chicken essentially tasted … well, like nothing.

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